TECH AND LUXURY CONVERGE.
MINIMAL MOD FOR THE MODERN WRIST.
SHOP OUR COLLECTION
NEVER ANALOG. FOR APPLE WATCH.
The confidence to combine classic and contemporary. Apple Watch bands in modern and minimal designs, featuring luxury patterns, NEVER ANALOG. is minimalist luxury for the modern wrist.
MADE IN ITALY
Quality and tradition are at the core of NEVER ANALOG leather watch bands. Collaborating with heritage Italian tanneries in Tuscany and Marche, our watch bands are handcrafted using only the finest Italian leathers.
A PERFECT MATCH
Designed to the details. Our leather watch bands are available in six different pins and buckle options to pair perfectly with the Apple Watch on your wrist.