The Brand

Converging technology and design, NEVER ANALOG. is digital luxury.

Our products are carefully constructed with your technology in mind. Drawing inspiration from minimalist aesthetics, artisan details in traditional craftsmanship, and modern technologies, we combine these influences to create luxury accessories to complement your tech. 

Made In Italy

Quality and tradition are at the core of NEVER ANALOG leather watch bands. Collaborating with heritage Italian tanneries in Tuscany and Marche, our watch bands are handcrafted using only the finest Italian leathers.

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